Brand Story | 블루샥
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Brand Story


Brand Story

Carefully brewed from the finest materials with our utmost sincerity

Brand Story

Symbol Logo

COLOR Blue means refreshing rest and warm meeting

Korean Signature

SHAPEA curved shape that expresses sharpness and softness at the same time
Blu Shaak Brand Story
VACATION in the CITY

Blu Shaak presents modern people on a “vacation” that can be enjoyed in the city. The relaxation and comfort that people feel when they go on vacation to the open sea, away from their busy daily life. A sophisticated yet cozy atmosphere of stores. Blu Shaak offers a elevated vacation to everyone who visits Blu Shaak through carefully selected specialty top-quality coffees and desserts made with high-quality ingredients.

Blu Shaak, the brand nameis inspired by a shark swimming freely in the “sea” at any time. Customers who visit Blu Shaak feel the “freedom” and “sense of liberation” that the brand pursues, as if they were swimming leisurely in the sea, thanks to a simple atmosphere, a blue-colored space, and affordable prices.

Blu Shaak's logomeans “shark” symbolizing the sea, “wave”, and “a surf fin”. It symbolizes Blu Shaak, which provides complete relaxation with an elegant teatime to city dwellers who dream of a brief deviation from the daily routine in the jungle of buildings.

The ultimate relaxation in the heart of the city. Blue Shaak, a small escape in the city, presents a refreshing vacation in everyday life.